Sorry for the radio silence

We have been rather busy at the store. That is a good thing, but I’m also used to just ranting about something related to gelato and ice cream. Being busy has its positives as I am someone who thrives on chaos and flavors tend to reveal themselves in all the mess. I enjoy being a showman and hopefully one day we can take our business to another level where things can become increasingly more entertaining for you all as well as myself. There is always something new or to improve on to make our shop better for you. For now, this summer, we are just focusing on being here in the present, spinning the gelato, and making sure you are enjoying yourselves.

I don’t think or care about what other gelato and ice cream shops do. I have no negative feelings towards them, I just don’t see how it helps us. Rather I watch your patterns, comments, and vibe and we move APEM according to all that. This is a Jersey business and I'm very proud of that. It’s very important to focus on quality of life especially considering the last few years and so it is part of our existence to be part of the vibe that increases it.

Every year I used to have some kind of theme behind it. The year 2019 was just being happy we managed to open, 2020 was about survival, 2021 was digging ourselves out of a hole (we are all still in that hole lol), but 2022 doesn’t have anything. I just wanted to spin gelato for you all and see how it goes. Plans and schemes only pan out half the time if you are lucky. Real life gets in the way, and I’m at my best when the only thing that matters is today. Tomorrow is dumb.